money

Mostly, income is generated on a cost per acquisition (CPA) basis, though some merchants
do still pay on a CPC basis. However, because of the dominance of CPA, and because the
merchants paying for this traffic often have less margin to play with than traditional brand
advertisers, the revenue per click is almost always lower than it would be with in-text
advertising networks like Vibrant Media.
Nevertheless, many forum owners still opt to run in-text affiliate link services such as
Skimlinks and VigLink instead of (or at the very least, alongside) in-text advertisers,
because the service is seen more as an end user utility than an advertisement and, for
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some forum owners, that distinction is important to the way their community perceives intext
monetization.
For example, these services will only turn very specific product references into links and
the link will be to a reputable retailer that stocks that product. If enabled, the overlay will
contain useful price and stocking information, which end users may find valuable as they
research a purchasing decision on a forum. This is a very different experience to in-text
advertisers, which turn very generic words into links to a specific advertisement. There are
some forums that refuse to use in-text advertising, but use services like Skimlinks and
VigLink as the experience is less intrusive and more useful to their community.
Use Your Own Domain Name for Link Redirection
In order for services like this to function, links must be passed through a filter that allows
an affiliate tag to be added to them, ensuring that credit is given to the proper publisher.
In order to accomplish this, the link must be redirected through Skimlinks or VigLink. The
experience for the member is essentially the same. There is no slow down or “you are now
being redirected” page. It just takes them to where they were going to go, while ensuring
that you receive the credit.
While you may use a generic URL (for Skimlinks, this is redirectingat.com), you are also
given the opportunity to redirect through your own domain name (for example,
go.yourdomain.com).
This is preferable because it adds trust to the experience. If someone happens to see
redirectingat.com in their status bar for a brief second, they may wonder if that was
supposed to happen. But, if they see go.yourdomain.com, when they are already on your
website, they won’t be concerned about an unknown domain.
It is worth noting that this is the only instance where a redirection domain will be seen.
Search engines will still see and index the links in posts as they normally would and copy
shortcut functionality is preserved.

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